Recuro Health is dedicated to the idea that together we can and will transform a reactive sick care system into a truly proactive health care platform. At the end of the day, our brand is about putting our members in contact with quality physicians that can tailor each patient’s plan to their individual needs.

We use three versions of the Recuro logo that are optimized for various sizes: a vertical version, a horizontal version, and a favicon logo symbol.

As Recuro grows it’s service offerings and members, our organization will naturally need to expand as well. Consequently, all acquisitions or sub-divisions must have some visual identifier that calls upon Recuro’s parent brand. To the right, you will find an example of such treatments.

It is essential that we adhere to web accessibility standards when using our palette. We adhere to AA standards. Located to the right are AA approved variations of how the Recuro logo should be treated on a light-to-dark gradient scale. Essentially, all logos and fonts applied ontop of a light background should use dark treatments. Whereas, all logos and fonts applied onto of a dark background should use light treatments to provide contrast.

Our color palette consists of 6 values, along with their respective set of tints and shades (not shown here). The palette is flexible as it allows for numerous color schemes ranging from functional and clean to fun and dynamic. The primary colors should be kept light-and-bright so as to reflect a clean/modern look-and-feel, as one would expect from a healthcare brand. Secondary darker colors are to be used as supporting elements – including layout diversity.

Optimal formating is important for readability. Take care to note the hierarchy of the typeramp, as it is a balance of size, weight, and font styles. Here we have paired serif and sans-serif fonts.

Letting, kerning, and line length play a crutial part in creating consistency across the brand. Take care to set body copy at optimal lengths, the headline length should follow suit.

Clean, minimal, and single subject photography defines the Recuro brand. All photos should include a cool-tone (or a blue hue). Backgrounds should include negative space so as to allow content to be overlayed ontop of photos. The link below will take you to our library of photography – please note: these photos have not yet been color corrected, nor cut out from their backgrounds. These photos should purely be used for visual reference. Please contact [email protected] for any photo editing assistance.

Device mockups should be used in juxtaposition with photography of either members of physicians. Avoid using unrealistic mockups. Mobile devices, laptops, or tablets should either have a white or silver frame.

The Recuro brand utilizes 2 distinct icon styles – Duotone Icons, and Font Awesome icons. White both libraries are extensive we have direct control over the duotone icon set. These icons can be customized and built to communicate conceptual ideas across marketing materials. The Font Awesome library should be used for mobile and web applications when available. The library offers a variety of icon styles – however when possible, please use the “Light” weight font set so as to mimic our other icons across UI elements.

Layering elements plays a huge part in various Recuro layout treatments. Overlapping geometric shapes create a sense of depth and movement. Below are some commone elements which are used throught the branding.

In order to create a consistency across all web and print material, Recuro utilizes a rigid grid system to establish what is known as a Fibonacci sequence of content.

All buttons should contain rounded corners. Depending on the size of the CTA button, the rounded corners may vary depending on scale. A good rule of thumb is for regular buttons, set the border-radius to 100%. For larger buttons, set the border-radius to 5px. Large CTAs should be used seldomly as they are reserved for higher visibility landing page conversions.